Case study: Costsaver
CASE STUDY
Dynamic campaign execution & motion-led assets across digital markets
Overview & Challenge
Costsaver is a value-driven travel brand under TTC Tour Brands, targeting younger and budget-conscious audiences across global markets. Unlike the premium brands in the same family, Costsaver's creative challenge is different: high volume, fast turnaround, bold and energetic output that performs in competitive social environments without losing brand coherence.
🧰 Role: Senior Digital Designer delivering campaign execution, motion direction and BAU content production at lead level.
What I delivered
Across major campaigns and ongoing BAU content, I produced the full digital asset suite covering paid social, organic social, motion graphics, newsletter assets and internal creative tooling (including templates on Canva to allow copywriters to build social media content autonomously.) Built for a brand that needed to move fast, look sharp and scale across multiple platforms simultaneously.
🏆 Have Your Cake (2025) & The Big Travel Sale (2026)
Two major commercial campaigns delivered across paid and organic social. Have Your Cake launched for Valentine's Day 2025, positioning Costsaver as the perfect blend of freedom and essentials. The Big Travel Sale followed in 2026 as Costsaver's biggest commercial moment of the year. Deliverables included static Meta ads and social video edits across Facebook, Instagram, TikTok, YouTube, Website and Travel Partners in the US, EU, SA and Oceania.
Toolkit for this campaign:
BAU Social Content & Motion Direction
Across major campaigns and ongoing BAU content, I produced the full digital asset suite covering paid social, organic social, motion graphics, newsletter assets and internal creative tooling (including templates on Canva to allow copywriters to build social media content autonomously.) Built for a brand that needed to move fast, look sharp and scale across multiple platforms simultaneously.
Outcome
Major campaigns delivered across global paid social. Ongoing BAU motion system running across five platforms simultaneously. Creative templates that gave the social team autonomy without sacrificing quality. Senior level motion direction that started as a proactive initiative and ended up defining how the brand moves.
MORE CASES
Additional brand & campaign work across digital platforms
