Case study: Unprocessed
Overview
Unprocessed are a German progressive metal band with 330K followers on Spotify and 102K on Instagram, and a touring history alongside Polyphia, TesseracT and Spiritbox. Their sixth studio album Angel, released worldwide in October 2025, received four and a half stars from New Noise Magazine, called "their most adventurous album yet."
I am their lead designer. Every visual element surrounding Angel, the record, the tours, the social presence, came through me. I had the pleasure to collaborate with external great photographer and 3D illustrators switching hats between Art Director, Creative Designer and Artworker.
CASE STUDY
Album artwork, print and motion across a worldwide touring campaign
Album artwork: Angel
A complete art direction project across LP vinyl, CD and lyrics booklet. A 3D artist (Liz Meinesz) was commissioned for key illustrations and I art directed their output and integrated everything into a unified visual system, making every decision about composition, typography, colour and feel working closely to the band.
Deliverables included the LP and CD sleeve, a full lyrics booklet with editorial layout, and production-ready files for print. Physical product mockups were built in Blender and Photoshop to visualise the record before it went to press. (Photos by Jessica Christ).
Toolkit for this campaign:
Promotion Campaign & Release
The creative campaign surrounding the Angel release spanning digital and physical touchpoints across multiple markets. From online promotion through to real-world event activations, every asset was designed to build momentum around the record.
Deliverables included digital and print posters for the London album release party, festival banners and promotional materials across multiple festival appearances, physical event activations with on-site signage and display assets, and online marketing across social and digital platforms.
‘Angel’ North America & EU Tour 2026
The full creative campaign for Unprocessed's headline world tour (currently running across North America and heading to Europe in October 2026), including an exclusive release parties and festival appearances. Every visual touchpoint designed and delivered:
Tour posters · Meta ads · Festival and venue website banners · AAA backstage passes · Band backdrop · Merchandise · Social animations and static assets · Instagram, Facebook, Spotify, Bandcamp and YouTube covers
Toolkit for this campaign:
Outcome
A critically acclaimed album and sold-out events. Festival appearances and physical activations across multiple markets. A headline North American and European tour and festival in 2026. And an ongoing creative partnership based on results and high quality deliveries.
MORE CASES
Additional brand & campaign work across digital platforms
